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Cash Flow

A good month is a decision, not a reward

Money that arrives unexpectedly gets allocated in the first week or it gets absorbed, and a very small business has a reasonably clear order in which a surplus should go.

By Marta Kowalska3 min read

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Surpluses disappear quietly

A month that goes unusually well produces a balance that looks like room. Deferred purchases suddenly seem affordable, the vehicle needs replacing anyway, and a subscription that was too expensive last quarter is now within reach. None of those decisions is individually unreasonable, and collectively they can consume an entire good month before anybody has decided what it was for.

The characteristic outcome is a business that has excellent months and no reserves, which is a specific and avoidable failure. The remedy is not restraint so much as sequence: deciding where a surplus goes before one arrives, so that the allocation is a rule rather than a series of impulses.

Some of it was never yours

The first call on a good month is whatever is owed but not yet due. Obligations accumulate against income and fall due later, and a month with unusually high income has generated an unusually high obligation whether or not it is visible yet.

Businesses that reserve for this as money arrives already have the mechanism and simply apply it. Those that don’t should treat a windfall month as the moment to start, because a large payment received and fully spent is the classic route to a demand arriving later with nothing behind it. The specifics vary by country and structure, and a qualified accountant can tell you what proportion is prudent where you are.

Then bring the reserve up to its intended size

If the business has decided what its buffer should be, a good month is the obvious moment to close the gap, and it is worth doing before anything else is considered. The reserve is what allows the business to decline bad work, absorb a late payment and survive a quiet quarter, and none of those benefits arrive gradually — the buffer either exists when it is needed or it does not.

If the reserve is already at the level you chose, this step is complete and you move on. That is a good position and it’s worth noticing, because most surpluses in most small businesses are spent long before it is ever reached.

Then spend on things that lower future cost or risk

The next tier is anything that permanently reduces what the business spends or how exposed it is: clearing a commitment early where that is possible without penalty, replacing something failing before it fails at the worst moment, buying outright an item currently being rented at a poor rate, or paying for a piece of professional advice that has been deferred.

These are the highest-return uses of a surplus because they compound. Each one lowers the standing cost of existing, which lowers the amount the business must earn every month, which makes every future quiet period shorter and less frightening.

Then pay yourself, and say that’s what you are doing

Taking something extra out of a good month is entirely legitimate, and it is better done explicitly than by letting the surplus quietly raise the standard of living the business is expected to support. An occasional payment, taken deliberately, keeps the regular amount at a level the business can always meet.

It also matters for morale, which is not a trivial consideration in a business with one employee. A run of good months that produces no visible improvement in your own circumstances is a difficult thing to sustain enthusiasm for.

What not to do with it

The one genuine trap is funding a permanent commitment out of a temporary surplus. A good month can pay for a piece of equipment. It can’t pay for a three-year agreement, a larger workspace, or anything else that will still be arriving monthly long after the conditions that produced the surplus have gone.

The test is simple and slightly deflating: could the business meet this comfortably in a bad quarter? If not, the surplus should buy something that finishes — an outright purchase, a debt cleared, a reserve topped up — rather than something that starts.

The other thing worth resisting is treating a good month as evidence about the future. One unusually strong period tells you almost nothing on its own, because small businesses are noisy and a single large job distorts everything around it. Decisions with long consequences deserve more than one month of evidence, however encouraging that month happened to be.

Cash Flowcashflowreserveplanningdecisions
Marta Kowalska
Staff writer, Biz Wealth Focus

Marta writes the explanatory pieces on starting out, pricing, cash flow and would rather show the working than assert the conclusion.