Starting Out
A business name does two different jobs and they can conflict
The name that sells the work and the name that identifies the legal seller are separate things, and…
· 3 min read
Marta Kowalska
Staff writer, Biz Wealth Focus
Marta writes the explanatory pieces on starting out, pricing, cash flow and would rather show the working than assert the conclusion.
13 articles
Starting Out
Starting alongside another income, and the four constraints that decide whether it works
Building a business while money is still arriving from elsewhere removes the worst risk and adds four…
· 3 min read
Starting Out
Your first clients come from people who already know you
Early work almost always arrives through existing connections, which is a real advantage carrying two costs…
· 3 min read
Pricing
Converting a salary into an hourly rate leaves out what the employer was paying for
The arithmetic that turns a former wage into a freelance rate omits a long list of costs that used to be…
· 3 min read
Pricing
A discount buys something, and most of the time nobody says what
Reducing a price is a trade, and the trades that work are the ones where the other side of the exchange is…
· 3 min read
Cash Flow
When an invoice will not be paid at all
A debt that is never going to be collected has to be recognised, written off and learned from, and the last…
· 3 min read
Clients
Working for people you know changes the price and the paperwork
Work for friends and family arrives with an existing relationship attached, and the arrangements that…
· 3 min read
Starting Out
Where you work from is a cost, a constraint and sometimes a permission
The decision about where the work physically happens sets part of the cost base, quietly decides how much…
· 4 min read
Cash Flow
A quiet week is capacity you have already paid for
Gaps between jobs are the only time certain work ever gets done, and treating them as lost days rather than…
· 3 min read
Cash Flow
Paying yourself a regular amount is a decision about the business
How much the business hands over, and when, determines what it can survive, and taking whatever happens to…
· 3 min read
Cash Flow
A good month is a decision, not a reward
Money that arrives unexpectedly gets allocated in the first week or it gets absorbed, and a very small…
· 3 min read
Clients
A portfolio shows what you made; a reputation says what you are like
Buyers rely on two entirely different kinds of evidence, only one of which can be assembled deliberately…
· 3 min read
Clients
When two clients want the same week
A one-person business regularly has more demand than diary, and the way a collision is handled decides…
· 3 min read