Pricing
Urgency is a service, and it can be charged for
A deadline that forces everything else to be reordered has a genuine cost to the business meeting it, and…
· 3 min read
Pricing
What to charge, how to say it, and why the number is rarely the hard part.
20 articles · page 2 of 2
Pricing
Money you spend on a client’s behalf should not be buried in the price
Travel, materials bought for a specific job and fees paid to third parties behave differently from your own…
· 3 min read
Pricing
Publishing your prices decides who gets in touch
Putting numbers where buyers can see them filters enquiries before they arrive, which is a considerable…
· 3 min read
Pricing
Being paid in exposure is being paid in a promise
Offers of visibility, future work or a recommendation instead of money are offers of something real, and…
· 3 min read
Pricing
What another business’s price tells you, and what it does not
A competitor’s number is genuine information about their business and a poor instrument for setting yours…
· 3 min read
Pricing
Know the number you will not go below before the conversation starts
A floor worked out in advance turns a negotiation into a decision, and it’s the main thing preventing a…
· 3 min read
Pricing
A packaged offer is a decision you make once instead of every time
Turning a service into a defined thing with a fixed scope and a fixed price removes most of the work of…
· 3 min read
Pricing
An estimate and a quote are two different promises
The word used when a number is given changes what happens if the work turns out to cost more, and a…
· 3 min read