Clients
A referral is somebody spending their own reputation on you
Recommendations produce the cheapest work a small business ever gets, and they arise from a mechanism most…
· 3 min read
Clients
Finding them, working with them, and ending it when you need to.
20 articles · page 2 of 2
Clients
A portfolio shows what you made; a reputation says what you are like
Buyers rely on two entirely different kinds of evidence, only one of which can be assembled deliberately…
· 3 min read
Clients
When two clients want the same week
A one-person business regularly has more demand than diary, and the way a collision is handled decides…
· 3 min read
Clients
Taking time off when the business is one person
A holiday from a business of one is a scheduling problem, a cash problem and a client problem at the same…
· 3 min read
Clients
Working through an intermediary means somebody else owns the client
Agencies, brokers and marketplaces supply work you did not have to find, and in exchange they take a share…
· 3 min read
Clients
The person you are talking to is often not the person who decides
Selling to an organisation usually means dealing with somebody who then has to persuade a third party you…
· 3 min read
Clients
How much contact a client actually wants
The right amount of communication during a job is decided by what the client has to do with the…
· 3 min read
Clients
The work you lost will tell you why, if you ask properly
A quote that goes nowhere is the most common outcome in a small business and the least examined, and the…
· 3 min read