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  <title>Biz Wealth Focus</title>
  <link>https://bizwealthfocus.com/</link>
  <description>Running a small business or working for yourself — pricing, cash flow, clients, costs and the administrative machinery nobody warns you about.</description>
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  <item><title>What has to exist before you can legally take money</title><link>https://bizwealthfocus.com/starting/what-has-to-exist-before-you-can-legally-take-money/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/what-has-to-exist-before-you-can-legally-take-money/</guid><pubDate>Wed, 26 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Nikhil Bose</dc:creator><description>The list of things that must be in place before a first payment is shorter than the folklore suggests, but the three items on it are not optional.</description></item>
  <item><title>Choosing a structure is mostly a decision about who is liable</title><link>https://bizwealthfocus.com/starting/choosing-a-structure-is-mostly-a-decision-about-who-is-liable/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/choosing-a-structure-is-mostly-a-decision-about-who-is-liable/</guid><pubDate>Tue, 25 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Hannah Whitfield</dc:creator><description>Two quite different questions hide inside the choice of legal form, and only one of them is about tax.</description></item>
  <item><title>A business name does two different jobs and they can conflict</title><link>https://bizwealthfocus.com/starting/a-business-name-does-two-different-jobs-and-they-can-conflict/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/a-business-name-does-two-different-jobs-and-they-can-conflict/</guid><pubDate>Fri, 14 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Marta Kowalska</dc:creator><description>The name that sells the work and the name that identifies the legal seller are separate things, and confusing them causes problems that surface years later.</description></item>
  <item><title>The first sale tells you more than the first plan does</title><link>https://bizwealthfocus.com/starting/the-first-sale-tells-you-more-than-the-first-plan-does/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/the-first-sale-tells-you-more-than-the-first-plan-does/</guid><pubDate>Wed, 12 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Nikhil Bose</dc:creator><description>A plan is a set of assumptions nobody has tested, and the cheapest available test is asking one person to actually pay.</description></item>
  <item><title>Capacity is the ceiling on a one-person business</title><link>https://bizwealthfocus.com/starting/capacity-is-the-ceiling-on-a-one-person-business/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/capacity-is-the-ceiling-on-a-one-person-business/</guid><pubDate>Sat, 08 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Kabir Anand</dc:creator><description>A business that sells hours has a maximum income that can be worked out in advance, and most people work it out far too late.</description></item>
  <item><title>Buying equipment before there is revenue is a bet on a customer who has not appeared</title><link>https://bizwealthfocus.com/starting/buying-equipment-before-there-is-revenue-is-a-bet-on-a-customer-who-has-not-appe/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/buying-equipment-before-there-is-revenue-is-a-bet-on-a-customer-who-has-not-appe/</guid><pubDate>Tue, 04 Aug 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Nikhil Bose</dc:creator><description>Startup spending feels like preparation and is usually a wager, and the way to tell which is which is to ask what the purchase would be worth if no client ever arrived.</description></item>
  <item><title>Starting alongside another income, and the four constraints that decide whether it works</title><link>https://bizwealthfocus.com/starting/starting-alongside-another-income-and-the-four-constraints-that-decide-whether-i/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/starting-alongside-another-income-and-the-four-constraints-that-decide-whether-i/</guid><pubDate>Fri, 31 Jul 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Marta Kowalska</dc:creator><description>Building a business while money is still arriving from elsewhere removes the worst risk and adds four specific problems that have to be managed deliberately.</description></item>
  <item><title>What you sell is not the same as what you do</title><link>https://bizwealthfocus.com/starting/what-you-sell-is-not-the-same-as-what-you-do/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/what-you-sell-is-not-the-same-as-what-you-do/</guid><pubDate>Thu, 30 Jul 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Arjun Nair</dc:creator><description>Small businesses describe themselves by activity and are bought for outcomes, and the gap between the two shows up in pricing, marketing and the kind of client who arrives.</description></item>
  <item><title>Your first clients come from people who already know you</title><link>https://bizwealthfocus.com/starting/your-first-clients-come-from-people-who-already-know-you/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/your-first-clients-come-from-people-who-already-know-you/</guid><pubDate>Wed, 29 Jul 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Marta Kowalska</dc:creator><description>Early work almost always arrives through existing connections, which is a real advantage carrying two costs that are easy to miss.</description></item>
  <item><title>The first year is not a smaller version of the second</title><link>https://bizwealthfocus.com/starting/the-first-year-is-not-a-smaller-version-of-the-second/</link><guid isPermaLink="true">https://bizwealthfocus.com/starting/the-first-year-is-not-a-smaller-version-of-the-second/</guid><pubDate>Sat, 25 Jul 2026 09:00:00 GMT</pubDate><category>Starting Out</category><dc:creator>Kabir Anand</dc:creator><description>Early figures are distorted by one-off costs, unrepeatable work and a schedule with holes in it, which makes them a poor basis for forecasting anything.</description></item>
  <item><title>Why the first price you set is nearly always too low</title><link>https://bizwealthfocus.com/pricing/why-the-first-price-you-set-is-nearly-always-too-low/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/why-the-first-price-you-set-is-nearly-always-too-low/</guid><pubDate>Fri, 24 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Arjun Nair</dc:creator><description>The first number a new business names is produced by a set of pressures that all push in the same direction, and understanding them is what makes the second number better.</description></item>
  <item><title>Hourly, fixed and retainer allocate risk to different people</title><link>https://bizwealthfocus.com/pricing/hourly-fixed-and-retainer-allocate-risk-to-different-people/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/hourly-fixed-and-retainer-allocate-risk-to-different-people/</guid><pubDate>Mon, 20 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Kabir Anand</dc:creator><description>The three common ways of charging are not three formats for the same transaction — each decides who pays when the work takes longer than anybody thought.</description></item>
  <item><title>Converting a salary into an hourly rate leaves out what the employer was paying for</title><link>https://bizwealthfocus.com/pricing/converting-a-salary-into-an-hourly-rate-leaves-out-what-the-employer-was-paying/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/converting-a-salary-into-an-hourly-rate-leaves-out-what-the-employer-was-paying/</guid><pubDate>Sat, 18 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Marta Kowalska</dc:creator><description>The arithmetic that turns a former wage into a freelance rate omits a long list of costs that used to be somebody else’s problem, and every omission comes out of the same pocket.</description></item>
  <item><title>Half of a self-employed week is not billable, and the rate has to know it</title><link>https://bizwealthfocus.com/pricing/half-of-a-self-employed-week-is-not-billable-and-the-rate-has-to-know-it/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/half-of-a-self-employed-week-is-not-billable-and-the-rate-has-to-know-it/</guid><pubDate>Thu, 16 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Nikhil Bose</dc:creator><description>The hours that produce no invoice are not waste to be eliminated; they are a real cost of production, and pricing works only when they are counted.</description></item>
  <item><title>Scope creep is a pricing failure that arrives disguised as a scheduling one</title><link>https://bizwealthfocus.com/pricing/scope-creep-is-a-pricing-failure-that-arrives-disguised-as-a-scheduling-one/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/scope-creep-is-a-pricing-failure-that-arrives-disguised-as-a-scheduling-one/</guid><pubDate>Sun, 12 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Kabir Anand</dc:creator><description>Work expanding beyond what was agreed feels like a problem with the client or the calendar, but it almost always traces back to what the price was attached to.</description></item>
  <item><title>Raising prices on people who already pay you is a different problem</title><link>https://bizwealthfocus.com/pricing/raising-prices-on-people-who-already-pay-you-is-a-different-problem/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/raising-prices-on-people-who-already-pay-you-is-a-different-problem/</guid><pubDate>Thu, 09 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Hannah Whitfield</dc:creator><description>A new price tested on strangers costs you a lost quote if it is wrong; the same rise applied to an established client is a renegotiation of a working relationship.</description></item>
  <item><title>A discount buys something, and most of the time nobody says what</title><link>https://bizwealthfocus.com/pricing/a-discount-buys-something-and-most-of-the-time-nobody-says-what/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/a-discount-buys-something-and-most-of-the-time-nobody-says-what/</guid><pubDate>Sat, 04 Jul 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Marta Kowalska</dc:creator><description>Reducing a price is a trade, and the trades that work are the ones where the other side of the exchange is stated out loud.</description></item>
  <item><title>When a buyer cannot judge the work, they judge everything around it</title><link>https://bizwealthfocus.com/pricing/when-a-buyer-cannot-judge-the-work-they-judge-everything-around-it/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/when-a-buyer-cannot-judge-the-work-they-judge-everything-around-it/</guid><pubDate>Tue, 30 Jun 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Arjun Nair</dc:creator><description>Most clients hiring a small business are not qualified to assess the work itself in advance, so they assess the proxies, and the quote is the biggest proxy they get.</description></item>
  <item><title>Pricing from the outcome is a claim you have to be able to support</title><link>https://bizwealthfocus.com/pricing/pricing-from-the-outcome-is-a-claim-you-have-to-be-able-to-support/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/pricing-from-the-outcome-is-a-claim-you-have-to-be-able-to-support/</guid><pubDate>Mon, 29 Jun 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Arjun Nair</dc:creator><description>Charging a share of what the work is worth to the client sounds obviously correct and only functions when three conditions are met.</description></item>
  <item><title>Say the number and then stop talking</title><link>https://bizwealthfocus.com/pricing/say-the-number-and-then-stop-talking/</link><guid isPermaLink="true">https://bizwealthfocus.com/pricing/say-the-number-and-then-stop-talking/</guid><pubDate>Fri, 26 Jun 2026 09:00:00 GMT</pubDate><category>Pricing</category><dc:creator>Nikhil Bose</dc:creator><description>Most of the money lost in pricing is lost in the thirty seconds after the price is stated, and the mechanism is a habit rather than a negotiating weakness.</description></item>
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